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Lee Li

School of Administrative Studies

Professor
 
Office: 278 Atkinson
Phone: 416-736-2100 Ext: 20434
Emailleeli@yorku.ca
 
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Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies.

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Research Interests

Business , Marketing , International Marketing, Small Business Management

Current Research Projects

  • Project  more...

Current Courses

TermCourse NumberSectionTitleType 
Fall 2014 AP/ADMS4210 3.0  International Marketing LECT Course Website 

Upcoming Courses

TermCourse NumberSectionTitleType 
Winter 2015 AP/ADMS2200 3.0  Introductory Marketing LECT Course Website 
Winter 2015 AP/ADMS2200 3.0  Introductory Marketing LECT Course Website 
Winter 2015 AP/ADMS2200 3.0  Introductory Marketing ONLN Course Website 


Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies.


Since 1999 when he joined York University, he has published 45 papers in refereed journals, including Strategic Management Journal, Journal of International Business Studies, Entrepreneurship Theory and Practice, International Business Review, and Journal of International Marketing, etc.

Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including Internationalization, High-tech firms and Partnership Strategies. In Internationalization area, he had completed several projects. These projects examined regional diversification, product diversification, country diversification and the relations between them. In High-tech firm area, his projects analyzed the environmental and strategic factors that influence firm profitability. His research on partnership strategies explores the nature of partnerships, especially international partnerships, such as joint ventures and licensing.

Area of Specialization

Marketing


Degrees

PhD, Lancaster University, UK


Research Interests:

Business , Marketing , International Marketing, Small Business Management

Current Research Projects

  • Project
    Project Type: Funded
    Funders: 
    ATK Fellowship

Teaching:

Current Courses

TermCourse NumberSectionTitleType 
Fall 2014 AP/ADMS4210 3.0  International Marketing LECT Course Website 

Upcoming Courses

TermCourse NumberSectionTitleType 
Winter 2015 AP/ADMS2200 3.0  Introductory Marketing LECT Course Website 
Winter 2015 AP/ADMS2200 3.0  Introductory Marketing LECT Course Website 
Winter 2015 AP/ADMS2200 3.0  Introductory Marketing ONLN Course Website