Lee Li

School of Administrative Studies

Professor

Office: Atkinson College, 278
Phone: 416-736-2100 Ext: 20434
Emailleeli@yorku.ca

Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies.

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Since 1999 when he joined York University, he has published 45 papers in refereed journals, including Strategic Management Journal, Journal of International Business Studies, Entrepreneurship Theory and Practice, International Business Review, and Journal of International Marketing, etc.

Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including Internationalization, High-tech firms and Partnership Strategies. In Internationalization area, he had completed several projects. These projects examined regional diversification, product diversification, country diversification and the relations between them. In High-tech firm area, his projects analyzed the environmental and strategic factors that influence firm profitability. His research on partnership strategies explores the nature of partnerships, especially international partnerships, such as joint ventures and licensing.

Area of Specialization

Marketing

Degrees

PhD, Lancaster University, UK

Research Interests

Business , Marketing , International Marketing, Small Business Management

Current Research Projects


Project Type: Funded
Funders: 
ATK Fellowship

Upcoming Courses

TermCourse NumberSectionTitleType 
Fall 2015 AP/ADMS2200 3.0  Introductory Marketing LECT  
Fall 2015 AP/ADMS2200 3.0  Introductory Marketing LECT  
Fall 2015 AP/ADMS2200 3.0  Introductory Marketing ONLN  


Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies.


Since 1999 when he joined York University, he has published 45 papers in refereed journals, including Strategic Management Journal, Journal of International Business Studies, Entrepreneurship Theory and Practice, International Business Review, and Journal of International Marketing, etc.

Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including Internationalization, High-tech firms and Partnership Strategies. In Internationalization area, he had completed several projects. These projects examined regional diversification, product diversification, country diversification and the relations between them. In High-tech firm area, his projects analyzed the environmental and strategic factors that influence firm profitability. His research on partnership strategies explores the nature of partnerships, especially international partnerships, such as joint ventures and licensing.

Area of Specialization

Marketing

Degrees

PhD, Lancaster University, UK


Research Interests:

Business , Marketing , International Marketing, Small Business Management

Current Research Projects


Project Type: Funded
Funders: 
ATK Fellowship


Teaching:

Upcoming Courses

TermCourse NumberSectionTitleType 
Fall 2015 AP/ADMS2200 3.0  Introductory Marketing LECT  
Fall 2015 AP/ADMS2200 3.0  Introductory Marketing LECT  
Fall 2015 AP/ADMS2200 3.0  Introductory Marketing ONLN