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Lee LiSchool of Administrative StudiesProfessor Office: 278 Atkinson Phone: 416-736-2100 Ext: 20434 Email: leeli@yorku.ca | |
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Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies.
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Research Interests
Business , Marketing , International Marketing, Small Business ManagementCurrent Research Projects
- Project more...
Upcoming Courses
| Term | Course Number | Section | Title | Type | |
| Fall 2013 | AP/ADMS2200 3.0 | B | Introductory Marketing | LECT | |
| Fall 2013 | AP/ADMS4210 3.0 | A | International Marketing | LECT |
Dr. Lee Li is a Professor of Marketing at York University where he teaches marketing-related courses. His academic background includes a MBA and a PhD in Marketing from the Lancaster University. Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including International Trade and Marketing Strategies.
Since 1999 when he joined York University, he has published 30 papers in refereed journals, including Strategic Management Journal, Journal of International Business Studies, International Business Review, Industrial Marketing Management, Journal of Global Marketing, Journal of Business Research, Thunderbird International Business Review, and Business Horizons, etc.
Dr. Li has pursued research interests across a broad range of the challenges facing marketing managers, including Internationalization, High-tech firms and Partnership Strategies. In Internationalization area, he had completed several projects. These projects examined regional diversification, product diversification, country diversification and the relations between them. In High-tech firm area, his projects analyzed the environmental and strategic factors that influence firm profitability. His research on partnership strategies explores the nature of partnerships, especially international partnerships, such as joint ventures and licensing.
Area of Specialization
MarketingDegrees
PhD, Lancaster University, UK
Research Interests:
Business , Marketing , International Marketing, Small Business ManagementCurrent Research Projects
- Project
Project Type: Funded
Funders:
ATK Fellowship
Teaching:
Upcoming Courses
| Term | Course Number | Section | Title | Type | |
| Fall 2013 | AP/ADMS2200 3.0 | B | Introductory Marketing | LECT | |
| Fall 2013 | AP/ADMS4210 3.0 | A | International Marketing | LECT |
