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Pilar Carbonell

School of Administrative Studies

Associate Professor
 
Office: 238 Atkinson
Phone: 416-736-2100 Ext: 66303
Emailpilarc@yorku.ca
 
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  • Teaching
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Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities, managerial control, information processing, market orientation, and customer involvement in the context of new product/service development.

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Research Interests

New product development, customer involvement, market orientation, control of new product teams, innovation speed and team boundary spanning.

Selected Publications

Rodriguez-Pinto, J., Carbonell, P. Rodriguez-Escudero, A. (2011) . “Speed or Quality? How order of market entry influences the relationship between market orientation and new product performance.” International Journal of Research in Marketing, forthcoming

Rodriguez-Escudero, A., Carbonell, P., Munuera J.L. (2010) , The effect of role conflict, role ambiguity and pressure for performance on NPD team’s job satisfaction and performance outcomes. Journal of Product Innovation Management, 27(6): 856-868.

Carbonell, P.; Rodriguez A. (2010) The effect of market orientation on innovation speed and new product performance, Journal of Business and Industrial Marketing, 25(7): 501 - 513.

Carbonell, P.; Rodriguez A, Pujari A. (2009) . Customer involvement in new service development: An examination of antecedents and outcomes, Journal of Product Innovation Management, 26(5), September: 536-550.

Carbonell P., Rodriguez A. (2006) . The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 1(March):1-12.

Carbonell P., Rodriguez A., Munuera J., (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15 (2-3), July-October: 81-97.

View Resarcher's Selected Publications

All Publications

Journal Articles

Rodriguez-Pinto, J., Carbonell, P. Rodriguez-Escudero, A. (2011) . “Speed or Quality? How order of market entry influences the relationship between market orientation and new product performance.” International Journal of Research in Marketing, forthcoming

Rodriguez-Escudero, A., Carbonell, P., Munuera J.L. (2010) , The effect of role conflict, role ambiguity and pressure for performance on NPD team’s job satisfaction and performance outcomes. Journal of Product Innovation Management, 27(6): 856-868.

Carbonell, P.; Rodriguez A. (2010) The effect of market orientation on innovation speed and new product performance, Journal of Business and Industrial Marketing, 25(7): 501 - 513.

Carbonell, P.; Rodriguez A, Pujari A. (2009) . Customer involvement in new service development: An examination of antecedents and outcomes, Journal of Product Innovation Management, 26(5), September: 536-550.

Carbonell, P.; Rodriguez A. (2009) . Relationships among team’s organizational context, innovation speed and technological uncertainty: An empirical analysis, Journal of Engineering and Technology Management, 26 (March/June): 28-45.

Munuera JL., Rodriguez A., Carbonell, P. (2008) , Analysis of the effect of corporate culture and commitment on the performance of international new product development programs. ICE Revista de Economía, 842 (May-June): 157-175.

Carbonell P., Rodriguez A. (2006) . The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 1(March):1-12.

Carbonell P., Rodriguez A. (2006) Designing teams for speedy product development: The moderating effect of technological complexity. Journal of Business Research, 59 (2): 225-232.

Carbonell P., Rodriguez A. (2006) . Accelerating new product development: The role of uncertainty, Universia Business Review, 11 (July-Sep): 92-103.

Carbonell P., Rodriguez A., Munuera J., (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15 (2-3), July-October: 81-97.

Carbonell P., Munuera J., Rodriguez A. (2004) , Criteria employed for no/no-go decisions when developing successful highly innovative products, Industrial Marketing Management, 33 (4), May, 307-316.

Carbonell, P., Munuera J., Rodriguez A. (2001) , New product development processes: A taxonomy of the stage-gate system models. Revista Española de Investigación de Marketing ESIC, 5(1-2): 71-90.

Current Courses

TermCourse NumberSectionTitleType 
Summer 2014 AP/ADMS2200 3.0  Introductory Marketing LECT Course Website 
Summer 2014 AP/ADMS3220 3.0  Applied Marketing Management LECT Course Website 


Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities, managerial control, information processing, market orientation, and customer involvement in the context of new product/service development.


Dr. Pilar Carbonell received her PhD in Marketing, M.A. in International Business, and Honors Business Administration degrees from the University of Murcia, Spain. Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities, managerial control, information processing, market orientation, and customer involvement in the context of new product/service development. Professor Carbonell's research has been presented at international conferences and published in international leading journals such as Industrial Marketing Management, Marketing Letters, Journal of Business Research, International Journal of Research in Marketing and Journal of Product Innovation Management. Pilar is a member of the PDMA (Product Development Management Association).

Area of Specialization

Marketing


Degrees

PhD, University of Murcia, Spain
MA, University of Murcia, Spain


Research Interests:

Global New Product Development, New product development, customer involvement, market orientation, control of new product teams, innovation speed and team boundary spanning.

Selected Publications

Rodriguez-Pinto, J., Carbonell, P. Rodriguez-Escudero, A. (2011) . “Speed or Quality? How order of market entry influences the relationship between market orientation and new product performance.” International Journal of Research in Marketing, forthcoming

Rodriguez-Escudero, A., Carbonell, P., Munuera J.L. (2010) , The effect of role conflict, role ambiguity and pressure for performance on NPD team’s job satisfaction and performance outcomes. Journal of Product Innovation Management, 27(6): 856-868.

Carbonell, P.; Rodriguez A. (2010) The effect of market orientation on innovation speed and new product performance, Journal of Business and Industrial Marketing, 25(7): 501 - 513.

Carbonell, P.; Rodriguez A, Pujari A. (2009) . Customer involvement in new service development: An examination of antecedents and outcomes, Journal of Product Innovation Management, 26(5), September: 536-550.

Carbonell P., Rodriguez A. (2006) . The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 1(March):1-12.

Carbonell P., Rodriguez A., Munuera J., (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15 (2-3), July-October: 81-97.

All Publications

Journal Articles

Rodriguez-Pinto, J., Carbonell, P. Rodriguez-Escudero, A. (2011) . “Speed or Quality? How order of market entry influences the relationship between market orientation and new product performance.” International Journal of Research in Marketing, forthcoming

Rodriguez-Escudero, A., Carbonell, P., Munuera J.L. (2010) , The effect of role conflict, role ambiguity and pressure for performance on NPD team’s job satisfaction and performance outcomes. Journal of Product Innovation Management, 27(6): 856-868.

Carbonell, P.; Rodriguez A. (2010) The effect of market orientation on innovation speed and new product performance, Journal of Business and Industrial Marketing, 25(7): 501 - 513.

Carbonell, P.; Rodriguez A, Pujari A. (2009) . Customer involvement in new service development: An examination of antecedents and outcomes, Journal of Product Innovation Management, 26(5), September: 536-550.

Carbonell, P.; Rodriguez A. (2009) . Relationships among team’s organizational context, innovation speed and technological uncertainty: An empirical analysis, Journal of Engineering and Technology Management, 26 (March/June): 28-45.

Munuera JL., Rodriguez A., Carbonell, P. (2008) , Analysis of the effect of corporate culture and commitment on the performance of international new product development programs. ICE Revista de Economía, 842 (May-June): 157-175.

Carbonell P., Rodriguez A. (2006) . The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 1(March):1-12.

Carbonell P., Rodriguez A. (2006) Designing teams for speedy product development: The moderating effect of technological complexity. Journal of Business Research, 59 (2): 225-232.

Carbonell P., Rodriguez A. (2006) . Accelerating new product development: The role of uncertainty, Universia Business Review, 11 (July-Sep): 92-103.

Carbonell P., Rodriguez A., Munuera J., (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15 (2-3), July-October: 81-97.

Carbonell P., Munuera J., Rodriguez A. (2004) , Criteria employed for no/no-go decisions when developing successful highly innovative products, Industrial Marketing Management, 33 (4), May, 307-316.

Carbonell, P., Munuera J., Rodriguez A. (2001) , New product development processes: A taxonomy of the stage-gate system models. Revista Española de Investigación de Marketing ESIC, 5(1-2): 71-90.


Teaching:

Current Courses

TermCourse NumberSectionTitleType 
Summer 2014 AP/ADMS2200 3.0  Introductory Marketing LECT Course Website 
Summer 2014 AP/ADMS3220 3.0  Applied Marketing Management LECT Course Website