Pilar Carbonell-Foulquie

School of Administrative Studies

Associate Professor

Office: Atkinson College, 238
Phone: 416-736-2100 Ext: 66303
Emailpilarc@yorku.ca

Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities of new product teams and portfolio management.

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Dr. Pilar Carbonell received her PhD in Marketing, M.A. in International Business, and Honors Business Administration degrees from the University of Murcia, Spain. Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities of NPD teams and portfolio management. Professor Carbonell's research has been presented at international conferences and published in international leading journals such as Industrial Marketing Management, Marketing Letters, Journal of Business Research, International Journal of Research in Marketing and Journal of Product Innovation Management. Pilar is a member of the PDMA (Product Development Management Association).

Area of Specialization

Marketing

Degrees

PhD, University of Murcia, Spain
MA, University of Murcia, Spain

Research Interests

New product development, customer involvement, market orientation, control of new product teams, innovation speed and team boundary spanning.

All Publications

Journal Articles

Carbonell, P., and Rodriguez-Escudero A.I. (2015) . The negative effect of team prior experience and technological turbulence on new service development projects with customer involvement, European Journal of Marketing, 49; 3/4, 278-301.

Carbonell, P., and Rodriguez-Escudero A.I. (2014) , “Antecedents and consequences of using information from customer involved in new service development”, Journal of Business and Industrial Marketing, Vol. 29 No. 2, pp.112 - 122

Carbonell, P., and Rodriguez-Escudero A.I. (2013) , “Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making”. Industrial Marketing Management, February, 42(2), 248-259.

Carbonell, P.; Rodriguez-Escudero A.I., Pujari A (2012), “Performance effects of involving lead users and close customers in new service development.” Journal of Services Marketing, 26(7), pp. 497-509.

Rodriguez-Pinto, J., Carbonell, P. Rodriguez-Escudero, A. (2011) . “Speed or Quality? How order of market entry influences the relationship between market orientation and new product performance.” International Journal of Research in Marketing, forthcoming

Rodriguez-Escudero, A., Carbonell, P., Munuera J.L. (2010) , The effect of role conflict, role ambiguity and pressure for performance on NPD team’s job satisfaction and performance outcomes. Journal of Product Innovation Management, 27(6): 856-868.

Carbonell, P.; Rodriguez A. (2010) The effect of market orientation on innovation speed and new product performance, Journal of Business and Industrial Marketing, 25(7): 501 - 513.

Carbonell, P.; Rodriguez A, Pujari A. (2009) . Customer involvement in new service development: An examination of antecedents and outcomes, Journal of Product Innovation Management, 26(5), September: 536-550.

Carbonell, P.; Rodriguez A. (2009) . Relationships among team’s organizational context, innovation speed and technological uncertainty: An empirical analysis, Journal of Engineering and Technology Management, 26 (March/June): 28-45.

Munuera JL., Rodriguez A., Carbonell, P. (2008) , Analysis of the effect of corporate culture and commitment on the performance of international new product development programs. ICE Revista de Economía, 842 (May-June): 157-175.

Carbonell P., Rodriguez A. (2006) . The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 1(March):1-12.

Carbonell P., Rodriguez A. (2006) Designing teams for speedy product development: The moderating effect of technological complexity. Journal of Business Research, 59 (2): 225-232.

Carbonell P., Rodriguez A. (2006) . Accelerating new product development: The role of uncertainty, Universia Business Review, 11 (July-Sep): 92-103.

Carbonell P., Rodriguez A., Munuera J., (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15 (2-3), July-October: 81-97.

Carbonell P., Munuera J., Rodriguez A. (2004) , Criteria employed for no/no-go decisions when developing successful highly innovative products, Industrial Marketing Management, 33 (4), May, 307-316.

Carbonell, P., Munuera J., Rodriguez A. (2001) , New product development processes: A taxonomy of the stage-gate system models. Revista Española de Investigación de Marketing ESIC, 5(1-2): 71-90.

Upcoming Courses

TermCourse NumberSectionTitleType 
Fall 2015 AP/ADMS3220 3.0  Applied Marketing Management LECT  
Fall 2015 AP/ADMS4235 3.0  New Product Management LECT  


Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities of new product teams and portfolio management.


Dr. Pilar Carbonell received her PhD in Marketing, M.A. in International Business, and Honors Business Administration degrees from the University of Murcia, Spain. Prof. Carbonell’s research focuses on new product/service development and the management of product development teams. Her current research interests include boundary-spanning activities of NPD teams and portfolio management. Professor Carbonell's research has been presented at international conferences and published in international leading journals such as Industrial Marketing Management, Marketing Letters, Journal of Business Research, International Journal of Research in Marketing and Journal of Product Innovation Management. Pilar is a member of the PDMA (Product Development Management Association).

Area of Specialization

Marketing

Degrees

PhD, University of Murcia, Spain
MA, University of Murcia, Spain


Research Interests:

Global New Product Development, New product development, customer involvement, market orientation, control of new product teams, innovation speed and team boundary spanning.

All Publications

Journal Articles

Carbonell, P., and Rodriguez-Escudero A.I. (2015) . The negative effect of team prior experience and technological turbulence on new service development projects with customer involvement, European Journal of Marketing, 49; 3/4, 278-301.

Carbonell, P., and Rodriguez-Escudero A.I. (2014) , “Antecedents and consequences of using information from customer involved in new service development”, Journal of Business and Industrial Marketing, Vol. 29 No. 2, pp.112 - 122

Carbonell, P., and Rodriguez-Escudero A.I. (2013) , “Management control, role expectations and job satisfaction of new product development teams: The moderating effect of participative decision-making”. Industrial Marketing Management, February, 42(2), 248-259.

Carbonell, P.; Rodriguez-Escudero A.I., Pujari A (2012), “Performance effects of involving lead users and close customers in new service development.” Journal of Services Marketing, 26(7), pp. 497-509.

Rodriguez-Pinto, J., Carbonell, P. Rodriguez-Escudero, A. (2011) . “Speed or Quality? How order of market entry influences the relationship between market orientation and new product performance.” International Journal of Research in Marketing, forthcoming

Rodriguez-Escudero, A., Carbonell, P., Munuera J.L. (2010) , The effect of role conflict, role ambiguity and pressure for performance on NPD team’s job satisfaction and performance outcomes. Journal of Product Innovation Management, 27(6): 856-868.

Carbonell, P.; Rodriguez A. (2010) The effect of market orientation on innovation speed and new product performance, Journal of Business and Industrial Marketing, 25(7): 501 - 513.

Carbonell, P.; Rodriguez A, Pujari A. (2009) . Customer involvement in new service development: An examination of antecedents and outcomes, Journal of Product Innovation Management, 26(5), September: 536-550.

Carbonell, P.; Rodriguez A. (2009) . Relationships among team’s organizational context, innovation speed and technological uncertainty: An empirical analysis, Journal of Engineering and Technology Management, 26 (March/June): 28-45.

Munuera JL., Rodriguez A., Carbonell, P. (2008) , Analysis of the effect of corporate culture and commitment on the performance of international new product development programs. ICE Revista de Economía, 842 (May-June): 157-175.

Carbonell P., Rodriguez A. (2006) . The impact of market characteristics and innovation speed on perceptions of positional advantage and new product performance. International Journal of Research in Marketing, 1(March):1-12.

Carbonell P., Rodriguez A. (2006) Designing teams for speedy product development: The moderating effect of technological complexity. Journal of Business Research, 59 (2): 225-232.

Carbonell P., Rodriguez A. (2006) . Accelerating new product development: The role of uncertainty, Universia Business Review, 11 (July-Sep): 92-103.

Carbonell P., Rodriguez A., Munuera J., (2004). Technology newness and impact of go/no-go criteria on new product success. Marketing Letters, 15 (2-3), July-October: 81-97.

Carbonell P., Munuera J., Rodriguez A. (2004) , Criteria employed for no/no-go decisions when developing successful highly innovative products, Industrial Marketing Management, 33 (4), May, 307-316.

Carbonell, P., Munuera J., Rodriguez A. (2001) , New product development processes: A taxonomy of the stage-gate system models. Revista Española de Investigación de Marketing ESIC, 5(1-2): 71-90.


Teaching:

Upcoming Courses

TermCourse NumberSectionTitleType 
Fall 2015 AP/ADMS3220 3.0  Applied Marketing Management LECT  
Fall 2015 AP/ADMS4235 3.0  New Product Management LECT